Earlier this year, to ease capacity planning, Audi discontinued in January to adjust the production line. This appears to be normal action, so Xiaojun unexpected – in short supply by Audi, BMW with sufficient capacity and the overall pricing strategy, within six months, expanding rapidly share. Outside shouted wolf!
More alarming is that in measuring reputation and brand on the import car business, BMW, Mercedes-Benz was over, a variety of models appear the second time increases. Christoph Stark led the BMW double advance, on the long-term domestic business by walking on one leg, and hope made by the forward-looking Audi to maintain the gap with competitors is undoubtedly a bad signal.
Data Display: 1-5 months of this year, Audi sales in China reached 139,000, an increase of 28% catch-up BMW sales are nearly 12 million, an increase in more than 60%. Between the shift, the industry was widely predicted that Audi is facing nearly 12 years, the strongest challenge to do the same trend continues, BMW is likely to rival or even exceed this year Audi.
Braved the outside world doubts, the morning of July 11, general manager of FAW-Volkswagen Audi division led Tiecheng both Germany and Fu Shi Zhang Xiaojun, general manager, held in Changchun, half-year results briefings. Intended to set things right in public opinion.
“January to June this year, sales already rivals the Audi’s up with the gap narrowing from last year’s 37,000 to 25,000 in the world catch up with rivals Audi, Audi in China to catch up with rivals. Why do I say to catch up with rivals Audi in China not catch up with the Audi? It is because I do not think more than our opponents. “to reporters,” Audi can lead long, “concerns, Zhang Xiaojun bluntly: Audi’s leading position in maintaining sufficient confidence.
From Buy Audi Q7, post Audi face growing troubles
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